The BDS (Boycott, Divestment, Sanctions) movement is becoming increasingly strident, using every conceivable tactic to delegitimise Israel in every forum. Academic, trade and industrial boycotts are called - often using tricks and lies that we are all sick of hearing. Generally, the impact in economic terms is small. But often, the campaigns and counter-campaigns surrounding each proposed boycott generates so much publicity, that even unsuccessful campaigns generate significant damage to Israel's standing in the world court of public opinion.
Letters to the editor, to academic institutions or shop owners targeted, and all the "usual" activities are important. But friends around the globe who have been faced with boycotts in their local communities have told me from personal experience that there is one tactic that has consistently proved a winner. A Buycott.
Wherever a boycott is announced or threatened, local supporters go out and BUY the product involved. They let their friends know and ask them to help. And then they let the store owners know how pleased you were with the purchase. And after the boycott has failed, go back and buy again. Make the boycott a long term a bonus for the store and for Israel!
Faced with failure, Palestinians have resorted to exaggeration and barefaced lies to encourage their activists around the world to keep up the program.
Here's the latest example from the Palestinian Maan News Agency, which reports a claim by the Palestinian responsible , Omer Qabaha, that one such success of his BDS activities is that the Israeli dairy Tara has moved its manufacturing plant from "occupied" Katzrin in the Golan Heights.
So I checked, and got the following reply:
Tara has no factory on the Golan Heights and there were never any products marketed under the name Tara processed at the dairy processing plant on the Golan
Israel Dairy Board
Join in a successful campaign for Israel! Ask your stores to stock Israeli products, look for them, buy them, talk about them and encourage your friends to buy them. If you are in business, look for ways to promote Israeli products in your product range or include them in your manufacturing processes. If you need a starting point, I would be pleased to help you source Israeli inputs. Then, if you are really lucky, someone will declare a boycott and help promote your business.